(1 of 6 in a series)
In this first post of the D&Co Design Blog, number 1 in a series of 6, I want to discuss what we do on a daily basis for all of our clients – following brand guidelines.
Every company we do work for has brand guidelines which pose the biggest challenge to the design process. Depending on how comprehensive those guidelines are can make the job of designing more or less difficult. Some brands are more successful at their color use while others have a hyper definition of their imagery, including photo and illustration style.