Design Blog

All the things we obsess over

Illustration Header

The Challenge of Brand Adherence: Illustration

(5 of 6 in a series)

I touched on illustration in the previous post, but I think it deserves its own post when you examine some brands that utilize illustrations as their main visual system. I’ll show several examples of companies that practice this style, but first, I would like to touch on why a company would use illustrations instead of photos.

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Imagery

The Challenge of Brand Adherence: Imagery

(4 of 6 in a series)

Searching for the proper images is always a challenge for a designer. Each brand has their own unique style. These are some of the main types of imagery that help establish the visual style of a brand:

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Typography

The Challenge of Brand Adherence: Typography

(2 of 6 in a series)

Typography is the visuality of words. It can be friendly and informal or very serious and traditional. It can be flirtatious, flamboyant, fun or grungy, grotesque grim. In most cases with the clients I help, it is has to be modern, clear and most of all professional.

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Paul_Klee

“Colour and I are one.” — Paul Klee

We are currently living through a significant historical event – The COVID-19 Pandemic. The schools have been closed since March 16th to curb the spread of the virus so my children have been home with my husband and me.

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Color Brand Challenge

The Challenge of Brand Adherence: Color

(1 of 6 in a series)

In this first post of the D&Co Design Blog, number 1 in a series of 6, I want to discuss what we do on a daily basis for all of our clients – following brand guidelines.

Every company we do work for has brand guidelines which pose the biggest challenge to the design process. Depending on how comprehensive those guidelines are can make the job of designing more or less difficult. Some brands are more successful at their color use while others have a hyper definition of their imagery, including photo and illustration style.

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