All posts in “imagery”

Color of the Season

Happy New Year! D&Co is focusing on some themes for 2022. Colors. Color trends. Color theory. Colors in branding. Discussions about colors has been dominating many of the articles we’ve been reading and sharing on LinkedIn and other social media.

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Golden rule

The Challenge of Brand Adherence: Layout

(6 of 6 in a series)

The “COVID” year went by fast yet felt so slow. Business stayed steady yet seemed sluggish. The contrast in reality to perception is almost unbelievable. Comparatively, design layouts can look unbalanced although it is perfectly symmetrical. It is all dependent on tying many elements together visually. This post will focus on three principles that are important to meet the challenge of creating a layout on brand 

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Illustration Header

The Challenge of Brand Adherence: Illustration

(5 of 6 in a series)

I touched on illustration in the previous post, but I think it deserves its own post when you examine some brands that utilize illustrations as their main visual system. I’ll show several examples of companies that practice this style, but first, I would like to touch on why a company would use illustrations instead of photos.

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The Challenge of Brand Adherence: Imagery

(4 of 6 in a series)

Searching for the proper images is always a challenge for a designer. Each brand has their own unique style. These are some of the main types of imagery that help establish the visual style of a brand:

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