(6 of 6 in a series)
The “COVID” year went by fast yet felt so slow. Business stayed steady yet seemed sluggish. The contrast in reality to perception is almost unbelievable. Comparatively, design layouts can look unbalanced although it is perfectly symmetrical. It is all dependent on tying many elements together visually. This post will focus on three principles that are important to meet the challenge of creating a layout on brand.
(5 of 6 in a series)
I touched on illustration in the previous post, but I think it deserves its own post when you examine some brands that utilize illustrations as their main visual system. I’ll show several examples of companies that practice this style, but first, I would like to touch on why a company would use illustrations instead of photos.