All posts in “brand adherence”

Golden rule

The Challenge of Brand Adherence: Layout

(6 of 6 in a series)

The “COVID” year went by fast yet felt so slow. Business stayed steady yet seemed sluggish. The contrast in reality to perception is almost unbelievable. Comparatively, design layouts can look unbalanced although it is perfectly symmetrical. It is all dependent on tying many elements together visually. This post will focus on three principles that are important to meet the challenge of creating a layout on brand 

Read More

Illustration Header

The Challenge of Brand Adherence: Illustration

(5 of 6 in a series)

I touched on illustration in the previous post, but I think it deserves its own post when you examine some brands that utilize illustrations as their main visual system. I’ll show several examples of companies that practice this style, but first, I would like to touch on why a company would use illustrations instead of photos.

Read More

Imagery

The Challenge of Brand Adherence: Imagery

(4 of 6 in a series)

Searching for the proper images is always a challenge for a designer. Each brand has their own unique style. These are some of the main types of imagery that help establish the visual style of a brand:

Read More

Typography

The Challenge of Brand Adherence: Typography

(2 of 6 in a series)

Typography is the visuality of words. It can be friendly and informal or very serious and traditional. It can be flirtatious, flamboyant, fun or grungy, grotesque grim. In most cases with the clients I help, it is has to be modern, clear and most of all professional.

Read More