Repurposing graphics from the past.
We’ve been working with Cognizant for a few years now and can see the evolution of their graphics on a daily basis. But it’s always nice to be able to repurpose a graphic that was created by us and was so successful in its purpose that it continues to be used to communicate a similar but updated message.
To keep the ebook interesting, we thought the imagery should be more bold and forward looking as well as regionally appropriate.
Read the ebook here.