Cognizant Infographic

Cognizant has recently refined their color palette. This is the first infographic D&Co has worked on since the update.

This represents some challenges in the design process, such as creating charts with enough definition of data, maintaining attention of the reader without being redundant and ensuring defined areas of differentiation.  With a little more attention to the overall balance and flow of colors, the final design shows how elegant it can be when using such a limited color palette.

Imagery for the subject of AI was also a challenge for this piece. We decided to represent Artificial Intelligence with a digitized “shadow” of a person along with a computer circuit board. We did not want to use the generic robotic and strange looking brain images that are typically used to represent this intangible subject. Adding in some simple icons to balance out the composition reinforced the idea of AI.

AI Illustration with icons
Development Process