This ebook was featured in the D&Co design blog about color.
Color played a big factor with this ebook to create a clear picture of each case study. The icons, buttons and links really stand out to catch the reader’s eye so they can explore more into each of the details of each story. Cognizant does an excellent job of creating a fluid connection between all the elements to show the bigger picture.
What makes this ebook successful is the combination of imagery and icons to tell the story of each industry success with conversational AI. Instead of focusing on the technology, we focused on the people who use the technology. The icons in the results section of each story only assist the content to keep the reader engaged.
Read the ebook here.